Content Distribution
Extend the Reach of Your Content.
Extending content reach through relevant media and publishing channels.
Overview
A strong piece of content deserves more than a single publication. We help brands distribute content through relevant media opportunities to increase exposure and reach audiences across different publications and markets.
The distribution approach is shaped by the content topic, the target audience, the market, and the campaign objective. Create content once, then extend its reach deliberately.
Process
How This Service Runs
Each stage is coordinated by one point of contact, with approvals built in where the client or publisher needs them.
- 01 Content review
- 02 Audience and market mapping
- 03 Channel selection
- 04 Adaptation where needed
- 05 Placement coordination
- 06 Reporting
What distribution adds
- More readers for content you have already invested in
- Exposure across publications rather than one channel
- Reach into new geographic markets
- A longer useful life for each piece
- Consistency between owned and external channels
Related
Services That Pair Well
Talk to Us About Content Distribution.
Tell us about the brand, the audience, and the objective. We will come back with relevant options and a clear view of what the campaign involves.